One funny example of Metalangue I can think of is the recent Old Spice commercials. In particular, I'm thinking of the ones with the well built man, who usually if not always has his shirt off. During the commercial he is describing himself as the perfect man the viewers' girlfriend probably wishes she was dating. He follows this up with how if the viewer used Old Spice deodorant he would be closer to the "perfect man".
Old Spice is selling this smooth talking, handsome, and strong man as their product. As if they could take on his traits just by smelling like he supposedly does. A lot of men's deodorant commercials do this.
http://www.youtube.com/user/OldSpice
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